Maniology Shopify Optimization

Maniology, an e-commerce brand on Shopify, needed technical SEO support and custom development to fix crawl inefficiencies and boost organic visibility. A previous developer had replaced broken internal links with "#", which created crawl traps and significant bloat in Google Search Console. I resolved these issues, improved structured data, and optimized site performance to support their seasonal campaigns.

Challenge

Maniology's site was experiencing severe crawl inefficiencies. Google was reporting hundreds of 404s and wasted crawl budget caused by outdated or placeholder links marked with "#". Their Shopify theme also lacked structured optimization and struggled to scale during high-volume campaigns.

Audited and resolved crawl traps and dead internal links.
Improved structured data across product and blog templates.
Refactored front-end components to boost Core Web Vitals.
Updated robots.txt and theme code to reduce crawl bloat and improve indexing.
Built modular promo sections that marketing could easily reuse.

Maniology Shopify Optimization

Client

Services