Juara Skincare Shopify Site

--- Juara Skincare

Juara Skincare Shopify Site

Juara Skincare, a wellness skincare company, needed a more technically sound Shopify storefront to improve organic visibility. I conducted a comprehensive SEO overhaul—cleaning up crawl paths, resolving layout shifts, and implementing hreflang for regional targeting—resulting in a 300% increase in organic traffic and 1,399 new keyword rankings.

Client

Juara Skincare

Services

Shopify DevelopmentTechnical SEOPerformance OptimizationAccessibility

Challenge

Juara’s Shopify site had several technical SEO issues limiting performance and search visibility:

  • Images lacked descriptive filenames and alt text, reducing accessibility and image SEO.
  • Navigation architecture created crawl inefficiencies and shallow indexation.
  • Layout instability caused CLS issues on key pages, including the homepage and product detail pages.
  • No hreflang or canonical structure for regional variants, which risked duplicate indexing.

Solution & Results

Using tools like Semrush, Screaming Frog, Cloudflare, and Google Search Console, I implemented technical fixes and monitoring protocols:

  • Added missing image alt text and optimized filenames for all product imagery.
  • Redesigned site architecture to improve crawl depth and internal linking.
  • Fixed CLS issues through layout adjustments and font loading improvements.
  • Introduced hreflang tags and canonical tags for proper international targeting.

These changes drove a +300% lift in organic traffic and uncovered 1,399 new keyword opportunities.